We are pre-selling the Official Michael Jackson 2010 calendar. Customers are reacting well, we have good orders in ttwo of our stores. There is no resistance to the requirement for a chunky deposit or the terms associated with the offer.
This is a great way to lock-in business in advance of a hot product being launched, before others flood the market with Michael Jackson themed calendars. Right now, this offer is exclusive to us.
The idea of the pre-sell is a newsXpress initiative.