A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Bagging British House & Garden

fhn_house_garden.JPGThe latest issue of British House & Garden came to us sealed in a bag with the current issue of Country Homes & Interiors and 25 Beautiful Homes. We sell all three magazines. The price of the bagged pack is less than buying the three separately. This is a good example of a magazine publisher driven promotion I wrote about last week. While, overall, I like promotions like this, I don’t see the sense for imported publications. This is a very different market than for domestic publications. I suspect that the bagging of the three was not even on the radar of the distributor here.

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