We have more magazines with promotional opportunities than we have space for. This week’s issue of New Idea would usually get a counter position – thanks to the free cookbook. Since that space is unavailable, we created this display in front of our newsagency. We will leave this in place until at least Wednesday. The same space was used successfully last week for That’s Life – with a similar type display.
What free cookbook? What free coffee? I could be developing an inferiority complex!
I got the free cookbook, but not the coffee.
It would be interesting to know how many sales we needed of each magazine to get the freebies.
As a chronic coffee drinker, I would have placed Womans Day everywhere if it meant getting coffee with the mag.
Your not missing out on much Chris, they are attached to the front of the mag which makes the stack unbalanced and have been falling off and onto the floor all morning.
We didn’t get any coffee though, we must not be special enough either.
we got tim tams as well
Got free cookbook but no coffee have ordered more new idea about 30% more bad week for womans day i think.
Got the cookbook and the tim tams but no coffee.
I don’t get why Newsagents with good sales get these and the smaller stores don’t. Wouldn’t it better for overall magazine sales to concerntrate on stores with slower or lower sales in order to build them up seeing the bigger more successful stores do so well?
well my customers get a little extra this week with there new idea ,not only do they miss out on the coffee but they get to buy the magazine from woolies as my stock did not show up at all so all i can offer is no service with a smile