Top Gear has not performed as well this month as we hoped so we have moved from an in-store display to a display at the front of the shop – leading to our main Tattersalls counter. This space became available because New Idea has performed well for us in this location this week. We have seen Top Gear work well over the weekend previously so we are hoping to interest similar weekend shoppers.
It may seem a time consuming to move a display for the weekend. Our view is that this is what magazine spscialists do to chase business.