We have revamped our in-store customer newsletter following a review of how customers engage with the publication. Our new style newsletter focuses more on value propositions and encourages engagement. Hence the name: INSTORE OFFERS.
You can see that we are pitching a mix of impulse and traffic generating offers. The phonecard pitch is about educating customers about the popular cards we offer. The Clint Eastwood DVD partwork series pitch is about connecting us with the offer on TV.
We place the newsletter in a stand at the front of the shop and send it out with customer accounts.
Click here for a copy of the new style newsletter.
We are fortunate to have access to our own in-house design and marketing team. Newsagents can easily create their own newsletter using Microsoft Word or Microsoft Publisher – both offer templates which make this process easy.