Columns are a challenge in shopping centre newsagencies. For a while at our Frankston newsagency we embraced the column at the front of the shop with magazine displays. We changed this last week to the column in the middle of the store. We moved gift bags to the front column.
These moves put the magazine displays in the magazine department and bags close to the counter where people can purchase them on impulse with a card and or a gift. None of the changes are permanent.
It will be interesting to see the impact of the move on magazines. Each side of the column features a different title and include a display unit from which the magazine can be purchased. These are not billboard displays, we want an outcome.