Magazine Publishers of America and supermarket groups Weis, Wegmans, Darrenkamps and Mattsons will participate in a magazine promotion that will give customers a $2 store discount on their next purchase when they buy 2 or more magazines in a single trip. Read details of this promotion here.
This is an interesting move but maybe not as relevant here given the strength of the newsagency channel – magazine publishers have nothing like us in the US.