We are excited by the launch of the Little House on the Prairie partwork series which launched yesterday in newsagencies. This is a perfect fit for the traditional newsagency customer. The TV series will be remembered by many. We will promote Little House with a strong display in a good location, to leverage the TV campaign.
The only challenge was confusion over pricing – the product was priced at $4.95 while the distributor (Gotch) website told us the price was $7.95.