We are enjoying good success from increased promotional investment in That’s Life. Our goal is to build our regular customers – That’s Life responds well to these promotions. This latest That’s Life display is at the front of our newsagency, heading toward our main lottery counter. We have taken the opportunity to include the latest That’s Life Bumper Puzzle issue in the display.
We will leave this display up until Friday. I was talking with a newsagent yesterday who said there is not enough time to change the displays as often as we do. There is if you develop a system to make the displays efficient and if you track sales results and focus on displays which make you money.