Sales of RUSSH and frankie have been growing steadily over time in my newsagencies. They are now important titles in our magazine mix, titles which we can use to signpost their particular segment. It is terrific to notice this growth and have more titles we can use to support broader magazine sales growth. What I especially like about RUSSH and frankie is that I don’t see them in supermarkets, convenience stores and petrol outlets. They support our positioning as magazine specialists.
We have also noticed the increase in sales. It appears that Frankie is the latest “in” magazine for girls around the 15 to 17 years age group. A number of mothers buy it for their daughters.
YEN is another title in this arena – all my fashion mags have been selling strongly all year, (I do have lots of hairdressers as customers).
we have also been doing well in their sales since they both came out but not for the last issue though.
wonder if anyone else have the same situation