One of our team members at newsXpress Forest Hill created this magazine display around coverage of the Twilight film and cleverly brought together several magazine titles. This is on display at the front of our shop – in addition to the display we have for Dolly at the counter. We are seeing customers interested in Twilight picking up additional titles to fuel this interest.
The current magazine coverage of the books and movie is an excellent opportunity for newsagents as other magazine retailers would not make this cross-title connection.
My only frustration is that the display combining titles from two publishers would not be publicly acknowledged and embraced by publishers as good strategy. They tend to like only their own titles in a display. This display in the photo is very healthy for the whole category as well as for newsagents as magazine specialists.