A few months ago I wrote about our placement of green related magazines between garden and home and living titles. This small segment is working well for us in part because of the use of hero products on either side to draw attention to the green titles and in part because it is near the exit of the aisle which attracts most of our customers. It look us a while to find this place and make it work for us.
We are looking for titles we can range to expand our offer because we know from reports overseas that this is a growing segment.
Once we have a few more magazines in this segment, we will run displays at the weekend near newspapers as I suspect this is when we are more likely to achieve browser based sales.