The latest issue of Lovatts Colossus Crosswords magazine makes the reason for placing crosswords nest to women’s magazines even clearer.
As seen in Women’s Weekly is printed on the cover because they know this will appeal.
For around two years we have had a column of Lovatts and Puzzler crossword titles next to Australian Women’s Weekly and our weekly womens magazines. This is in addition to our regular crossword section. I have sales data evidence from my newsagency and others that thisco-location drives sales growth in crossowrds.
The latest pitch on the cover of Colossus is a great reason to start co-locating key crossword titles.