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Launching the Hallmark sound cards

hallmark_sound.jpgHallmark is running a series of events today and tomorrow to mark the launch of their new sound cards. Click here for a copy of the PDF with announcement details.  These cards deserve a bold launch – they are that different to sound cards we have seen in Australia previously.

The launch activity and associated media attention will drive traffic for the new cards.  Even before this, in one of my stores, we sold out of 19 designs in nine days.  That’s a hit!

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Greeting Cards

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