Google has released a facility enabling browsers to easily flip through content like they would flipping through physical magazine or newspaper pages. Read the Google blog post about this. Fast Flip, as it is called, serves up screen shots of the Web pages containing relevant articles – just the article and the masthead.
See fast Flip in action here. I like it. the experience is reader friendly. It plays to the rapid surfing of content many of us do online. I like the ease with which I can browse across a variety of mastheads and their handling of a story.
Fast Flip also provides publishers with a revenue opportunity.
Newsagents should check this out.
UPDATE: read the Guardian report on this.