We keep the better stands supplied by publishers and reuse them when we have the space and opportunity. Take the Better Homes and Gardens stand from early this year. This latest outing for the stand is its fifth. While the message about the TV show is dated, the stand is an easy way for us to pitch the latest issue (out Wednesday) next to our newspaper display.
We will leave this stand up for the first week of on-sale and bring it back for weekends unless we create a BHG display elsewhere.
We have created out of the way on-site storage space for these stands so our task is easier than in many newsagencies.
Better Homes and Gardens responds well to this type of promotion over the weekend.
we never receive stands like this or much POS with our magazines maybe 1 A2 poster occasionally, do this service cost money and if not how would i go about receiving better collateral to promote titles like these?