I wonder how many newsagents are aware that the ANF sponsors the Goal of the week on the football stars of tomorrow TV show and website. The sponsorship is poorly executed in that there is no explanation on the website about the ANF or newsagents, there is nowhere to click to get to the ANF to get this information and it is based around a logo which the majority of newsagents do not use.
Maybe I am missing something but I cannot see the value to newsagents in this sponsorship.
And the prize offered for the ANF Goal of the Week? Nothing newsagency related at all.
Mayby a flat screen TV (ex bill express)
They must be sponsoring this because of some relationship not yet disclosed. maybe one of their Directors could explain why they think newsagent funds spent this way makes sense.
When will they ever learn ?
I pay my subscription to the ANF to better equip me in my day to day role as a Newsagent. What advantage commercially do I get out of the ANF advertising a Goal of the week promotion?
The Directors of the ANF have their heads in the sand again.
When will they resign en mass.
Soccerballs – this is the link!!!! Arrived today from Gordon & Gotch!
Yes, I just blogged about this. It makes no sense to me at all.