Hallmark provided this stand for use at the counter to display one of their new sound cards. Almost immediately we put this out at the counter and it started generating sales. It invites testing the card and listening to the music. We change the card daily – sometimes more often when the actual sample card itsefl is purchased. I have seen customers come to the counter, try the sample car and go back to the range of Hallmark soundcards and chose one.
The Hallmark sound cards continue to perform extremely well for us – in our newsagencies as well as our gift shops. My only frustration is a lack of visual merchandising material with whicch to do an off-location display beyond the counter display.