A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Free pedometer season

magazines_pedometers.JPGWe have two magazines in the health section offering the same free pedometers.  While the publishers were not to know, it is frustrating because the point of difference benefit is diluted.  While the photo shows the two titles together, we will separate them so that one does not pull focus from the other.  Ranking relationships, Good Health is the title on which we focus our attention.

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