The Woman’s Day and New Idea brands will be tested this week with both titles promoting what appears to be the same Greg Norman related cover story. It is not often that you get both weeklies with the same cover story. It will be an interesting test of brand power.
the diff: we vs they
Hmmm.. Brand power over content, definitely.
Schapelle is a sales killer around here, so I hope these two seem more interesting..
I’m not sure they will be. Everyone I have spoken to this morning if over the whole thing and couldn’t be bothered reading about it…..
WD won day one
Sold out of WD.
out of interest those whom sold out very quickly. Did you recieve the same amount of New Idea to Womans day?
New Idea is winning.
Same story yes but my money goes to New Idea with a more credible story AND better looking cover…. The NI poster would look amazing on display where as the WD one is trashy dont you think?
Last week i sold out in just 2 days with WD this week it looks like i just restocked my shelf with them