A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Leveraging newspaper traffic for magazine sales

fhn_newspaper_stand_oct14.JPGThis photo shows how we are using our main newspaper display today – just across from our main counter.  Access to newspapers is easy for shoppers.  We are using the space on either side to promote other titles professionally.  This is made easy with the stands available from publishers for the selected titles.

The display does not look as cluttered as the photo suggests.  There is space in front of the stand and plenty of space around.

We also have the Herald Sun, our top selling newspaper, located at our main lottery counter.

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