I don’t often price compare with other businesses nearby because I don’t see price as a differentiating factor. That said, on the weekend I checked out the prices charged by Cardeaux for their Halloween product. They are charging between 33% and 50% more than us for exactly the same Halloween merchandise. Talk about frightening people for Halloween. Of course, we are letting our team know because shoppers go to Cardeaux thinking they are cheap.
The other difference in Halloween at Cardeaux and our newsagency is range. We have five or six times their range. We are finding that customers buy multiple items at once.
I love Halloween, it is a chance to get all dressed up and have some fun, for funs sake. My son’s birthday falls around Halloween and he decided this year to have a Halloween party. I have bought everything from our newsagency, not only to support it, but I found (after shopping around) that the prices are all very competitive.
Traditionally, ( I believe) halloween has been seen as “An American Thing” I really hope that Australians start to embrace this more and more. Its fun and with the great products available through most newsagencies it is now also very affordable!