Photography and camera magazines are performing better for us this year than I expected they would. Our small range ticks over quite well. It is also a very popular browser destination.
While there is some junk in the mix – not in the photo because I culled before I took this – overall performance is strong. Our experience is that photography is one subject area where shoppers are more likely to purchase two titles at a time.
As the photo shows, we use mastheads to draw attention to the segment. We also usually place digital photography titles next to digital camera titles. This is a key factor in driving a better basket.
Memo to distributors reading this: don’t take this blog post as an invitation to supply more photography and camera titles.