In the Night Garden is a welcome new launch from ACP Magazines this year. While not high in volume, it appears to be gaining traction. we are having more customers ask for the title. This tells me that the TV show and other coverage for the brand is paying off. Given the customer requests, we now place this title prominently in our children’s section. We are going to request a doubling of our supply on the back of customer interest and recent sales.
Children’s magazines are somewhat forgotten in the magazine department. Rightfully so given the approach of some titles. The magazines are junk as are the gifts with every issue. Quality titles do well but there are not enough of these around which to create a strong presence. I hope that In the Night Garden continues to focus on quality and attract new readers.
No wonder children cannot speak properly these days; if have you seen the show on ABC you will understand what i mean. My 4 year old daughter won’t watch it because “they can’t even talk properly dad”.