The creative team at Tower Systems has created two graduation posters which newsagents can download and print. Click here for the first poster and here for the second.
With graduation season almost here, now is a good time to put together graduation cards and gifts (plush, albums, photo frames, journals, travel diaries) together with collateral like the posters to drive sales. Teacher gifts could also be displayed in the same location.
Newsagencies are well positioned to do well from graduation and teacher opportunities since we have cards covering both giving occasions. A good gift offer will help drive card sales and vice versa. The key is visual merchandising which makes it clear that you have an offer serving the need – hence the posters.
Tower Systems provides the poster artwork and other free marketing collateral to newsagents as a way of giving something back – Tower is fortunate to serve in excess of 1,500 newsagents with its Point of Sale software.
Hi Mark,
Do you have any thoughts on good wholesalers who can provide good quality (and cheap) graduation gifts for primary and secondary schools…
Cheers
Peter