A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Moving Australian Women’s Weekly

fhn_aww_nov0409.JPGWe have relocated our ACP Magazines basket builder unit to next to our newspaper stand.  As the photo shows we are using this location to try and drive sales for the Australian Women’s Weekly.  We are now into the second week of the on-sale for this issue and have not been provided any significant collateral with which to promote the issue – hence our local initiatives.  We still have AWW featured at the entrance to the women’s magazines aisle – the newspaper stand appeals to a different mix of customers.

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