We are fortunate to have a terrific sample bag with the latest issue of Good Food magazine out today. We have placed two boxes of the sample bags at the counter to make a stronger impact than just having a few bags on the counter as we would usually do in this situation.
With space at such a premium this time of the year, we are keen to sell through space-hungry stock as soon as possible.
Good Food continues to do well for us – we are achieving a sell-through of 90% and higher. I put this down to it being a good title, our co-location approach and regular promotion.
we were supposed to get freeby bag, but strangely didn’t turn up. Very frustrating would have been good for our customers. Wish more could be done to make someone accountable for loses, which impacts on our business.
We made a wonderful display in front of our shop, and to our suprise, customers might misunderstood the free-bag-with-Mag promotion, they took all the sample bags away, left only the magazines in the display box.
Next time, we will only put one bag in display, and write “pickup your free bags over the counter”.
Cheers,
Sunny