The masthead of the latest issue of Dirt Action is covered by the printing on the plastic bag inside of which the magazine is sealed. No wonder these bags get ripped open by browsers. While the publisher could argue that regulars would identify the magazine through the bag, this is no good if they want to grow their readership.
i really dislike mags in bags. our sewing, craft and quilting section looked like a plastic recycling pile in the past. now we tape back the excess bag to that the title can be seen and it doesnt look messy. i am a little of a neat freak. peter