A cute dog or cat photo will sell just about anything, especially at the counter. Each time we bring in the small pads on the left side of the photo they quickly sell out. This time around we have placed the pocket diaries next to the pads as they appeal to the same customer. Our goal here is to sell two items instead of one. Both are price for a quick sale.
Counter space is in great demand in any newsagency. We try and maximise the return by careful adjacency placement and constantly moving product through the space.
Hi Mark,
Can you please tell me who the supplier is?
Thanks
Andrae,
The notepads on the left we get from Last Diary Company – the “kitty” designs greatly outsell the “doggie” designs for us.
The diaries on the right are from Collins Debden.
Cheers,
Jason
newsXpress Forest Hill
You know I have both of these items in my newsagent in different places and not at the counter. I changed this yesterday and almost immediately sold both to a customer. Thank you! Keep the ideas coming.