The signposts get stronger each day that Christmas is near. This week, Darrell Lea came in and was put up, right at the front of the shop to attract passers-by. To do that we had to move product elsewhere and from that spare other product to elsewhere. Moving stock is a key use of labour in newsagencies between now and the New year. I’m not complaining, it is an important part of retail. All suppliers need to understand the considerable demands on time right now.
We will move the Darrell Lea range a couple of times in the season as regulars soon become store-blind to these offers.