Greeting card revenue fell 4.42% in newsagencies in September / October compared to the same period a year earlier. Unit sales declined 3.73% in the same period. This decline is against an overall newsagency revenue increase of 2% over the same period.
The greeting card sales results are part of the Tower Systems newsagency sales benchmark study and is based on data from 125 newsagencies.
A more complete report on the sales benchmark study will be released next Monday.