It’s at this time of the year that newsagents need to get creative with use of space. As the photo shows, we have moved books to be above magazines. Rather than warehousing the books, they sell from this space. It is certainly better than leaving them in boxes in a storeroom. Books work in this location in part due to placement (where possible) of titles above magazines which appeal to the same customer. The photo also shows how we are using double full face placement to draw attention to the books.
While not the best retail space in a newsagency, this ‘air’ above the magazine fixtures is working for us.