We are promoting the latest issue of Home Beautiful this week in our book-end display with newspapers. This is the first time for this title in this unique location so it will be interesting to see how it performs. Regulars here will know of the success we had recently with Men’s Health in this location. We plan to run Home Beautiful here for a week – anything longer at this time of the year is a challenge.
It would be good to see publishers experiment more with collateral options – something which works on a narrow space option would be good for where we have limited space available to promote magazines. I appreciate that this is a challenge because most newsagents would prefer the A2 posters currently provided.