Peter Ricci adds a welcome Australian voice to the discussion about the future of newspapers at his Business2 site. He makes some excellent points about how journalism will need to change for the online model – yes, his focus is online an not print.
I like his comment that journalists will become rockstars in new online models. I’d take this further and say that some journalists will become their own brands, free of the masthead. Online, stories want to be free of the old aggregator model.
We do not have enough in Australia writing about the future of journalism in an online context. That’s because many media commentators here work for print organisations.