News magazines is launching a magazine based on the Master Chef brand next year. While food titles are strong, my sense is that we are close to saturation in this segment. Given the representation of Master Chef on TV, the magazine would be mid range or above. It will be competing with Delicious, Australian Traveller and Good Food. All well established titles. Good Food is the most recent launch and it has established its place well.
My ‘sense’ aside, any new magazine launch tied to a successful TV show will be welcome – as long as they embrace the newsagency channel in their launch strategy.