Oz Lotto did not go off tonight meaning that it hits $30 million next week. This is great news. The $30 million jackpot will drive extra traffic for newsagencies and better sales from regular traffic. This jackpot is happening at a good time in the Christmas sales cycle. It gives us an excellent opportunity to get good margin business: calendars, boxed Christmas cards, end of school year gifts, graduation gifts, diaries as well as more regular products such as magazines, newspapers and stationery.
We plan to make the most of the opportunity, promoting the $30 million prize and placing carefully considered impulse items in the area of our lottery counters.
The $30 million will be great, as we found that $20 million did not effect sales at all. No one seemed interested in the jackpot last week and sales reflected this being less then the same period the previous week.