We are pitching the latest issue of Men’s Health next to our newspapers having discovered last month that it works well for us in this location. We’re using the side of a Duracell battery stand for the posters. Magazines are an easier impulse purchase with newspapers than batteries – well, the right magazines at least. Men’s Health is that it is a title which would not usually be given front of store space. My goal is to educate customers to look for it regularly in our shop.