The photo shows the offer across the front of our newsagency. Customers enter between the zones: boxed Christmas cards, calendars and Darrell Lea Christmas candy. We move categories around but always present the offers in a defined space and right at the entrance. The result of attention to this part of the newsagency is that sales of these categories so far this year for the season are up on last year.
While I am sure that there are far more attractive displays out there, we have found that our approach works well for us. The keys are: daily refresh, moving stock and having a good range in each of the categories.
Two of the three categories at the front of our newsagency are the best margin products we sell.