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Co-location strategy for AWW drives sales

fhn_aww_back_basil_dec09.JPGThe photo shows our use of the back of the ACP Magazines basket builder stand to promote Australian Women’s Weekly to shoppers as they leave the women’s magazine aisle.  This is the third location promoting AWW – the others are at the front of the shop and the with our weekly magazines. In many newsagencies, the back of the basket builder stand is dead space.  We have found it to be a most useful merchandising position even when we move the stand around.

All of this effort around AWW is paying off with good sales which, of course, is why we put in the effort and give up prime space.  The first week is when most sales are made.  Next week, we will pull back but still keep the title in the spotlight.

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