Since the big Oz Lotto jackpots a few months ago we have noticed that jackpots drive a significant increase in syndicate sales, greater than before. While I am no expert, my theory is that lottery customers are not greedy, they are happy for a share of something bigm especially for Oz lotto where there is usually only onw or two winners. Our syndicates for the $40 million Oz Lotto jackpot are selling very well. While we will do up to $100 per share syndicates, we tend to stick with $30 share prices and less with ten members in each syndicates. Our most popular syndicates are the $10 and $20 a share syndicates.
Our customers also tell us that they like that there are just ten shares each. This means we quickly turn syndicates over and that in itself creates a buzz and drives sales. We pre make new syndicates so that they are ready to go up on our syndicate board as soon as one of the same share price sells out.