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Australian Cars The Collection set to drive traffic to Aussie newsagents

Newsagents are tagged in the TV commercial for Australian Cars The Collection, a new partwork series launching June 10. Newsagents are the exclusive retailers of this title.

I am grateful to have seen part 1 of Australian Cars The Collection. It’s a terrific product. It feels good. We already know how much car lovers like buying magazines. This new series is sure to appeal to to current car lovers, those who appreciate nostalgia, those who love collecting and people collecting for young kids.

Each issue in Australian Cars The Collection comes with an authentic 1:43 scale die-cast metal car model. The series will feature of some of the most iconic Australian cars from the 60’ to the ‘90’s.

My advice to newsagents is to display each issue of Australian Cars The Collection in prime position at the front of the shop, to leverage the considerable spend on the TV commercial, which tags newsagents. If there is room, put it at the counter. I am confident this will be a traffic driver for our channel.

And, yes, I hear the argument about the paltry margin. We have to suck it up while we do everything we can to leverage the traffic boost. If you are tempted to early return the title, my advice is don’t. Get behind it and sell out. The launch of Australian Cars The Collection is an opportunity for us to show what our channel can do. I suspect people will be watching us to see how we handle the opportunity. It’s up to all newsagents receiving the title to not let the channel down.

Use your newsagency software to offer a putaway service, to lock those early shoppers for this title into buying future issues from you. Good newsagency software makes putaways easy with the result being a personalised label for each cutaway customer. It’s the best approach to managing any partwork series as it provide you with control and the customer with a good experience.

This launch has been almost 2 years in the planning with a company in the UK and a company based in Asia that produces diecast cars for the world market. I know that the folks at Are Direct have used their own sales data to develop the allocation model for the title. This has taken considerable planning.

It’s been a long time since we have seen a partwork launch like this. Many newsagents in the channel today would not have experienced it before. That’s one reason I am writing this post – to share that this is a good opportunity. The TV commercial alone tagging newsagents is an opportunity for us to leverage. It should land people in your shop who are not regulars. This is the opportunity.

We should use our socials to talk about the launch, leverage the front of the store as I have already noted and ensured that everyone in the business is aware of the launch and the broader opportunity for the business.

If you are one of the 1,800+ newsagents using the Tower Systems newsagency software, please click here to access to knowledge base articles on managing cutaways.

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  1. Kevin Stankovski

    Will all copies be the same price as original? Thank You

    5 likes

  2. Ashley Roling

    Interested

    1 likes

  3. Mark Fletcher

    Part 2 RP $14.99

    Part 3 onwards RP $24.99

    2 likes

  4. Corey Aldred

    I’m interested in collecting these and learning about the history of Australians motor companies, just wondering how much and how to get them.

    0 likes

  5. Mark Fletcher

    Corey check your local newsagency.

    0 likes

  6. Vivian carr

    Hi, how can we get them please, I have a news agency my customers keep asking me every day about them. Thanks

    0 likes

  7. Mark Fletcher

    Vivian, you’d access then from your magazine distributor, Are Direct.

    0 likes

  8. Michael Dawson

    I have been trying to purchase these packs
    from my local newsagent but every time I go there they haven’t got them. I really want these
    for my grandson is there anything you can do

    0 likes

  9. Mark Fletcher

    Michael ask your local newsagent to order it in for you.

    0 likes

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