Newsagents are tagged in the TV commercial for Australian Cars The Collection, a new partwork series launching June 10. Newsagents are the exclusive retailers of this title.
I am grateful to have seen part 1 of Australian Cars The Collection. It’s a terrific product. It feels good. We already know how much car lovers like buying magazines. This new series is sure to appeal to to current car lovers, those who appreciate nostalgia, those who love collecting and people collecting for young kids.
Each issue in Australian Cars The Collection comes with an authentic 1:43 scale die-cast metal car model. The series will feature of some of the most iconic Australian cars from the 60’ to the ‘90’s.
My advice to newsagents is to display each issue of Australian Cars The Collection in prime position at the front of the shop, to leverage the considerable spend on the TV commercial, which tags newsagents. If there is room, put it at the counter. I am confident this will be a traffic driver for our channel.
And, yes, I hear the argument about the paltry margin. We have to suck it up while we do everything we can to leverage the traffic boost. If you are tempted to early return the title, my advice is don’t. Get behind it and sell out. The launch of Australian Cars The Collection is an opportunity for us to show what our channel can do. I suspect people will be watching us to see how we handle the opportunity. It’s up to all newsagents receiving the title to not let the channel down.
Use your newsagency software to offer a putaway service, to lock those early shoppers for this title into buying future issues from you. Good newsagency software makes putaways easy with the result being a personalised label for each cutaway customer. It’s the best approach to managing any partwork series as it provide you with control and the customer with a good experience.
This launch has been almost 2 years in the planning with a company in the UK and a company based in Asia that produces diecast cars for the world market. I know that the folks at Are Direct have used their own sales data to develop the allocation model for the title. This has taken considerable planning.
It’s been a long time since we have seen a partwork launch like this. Many newsagents in the channel today would not have experienced it before. That’s one reason I am writing this post – to share that this is a good opportunity. The TV commercial alone tagging newsagents is an opportunity for us to leverage. It should land people in your shop who are not regulars. This is the opportunity.
We should use our socials to talk about the launch, leverage the front of the store as I have already noted and ensured that everyone in the business is aware of the launch and the broader opportunity for the business.
If you are one of the 1,800+ newsagents using the Tower Systems newsagency software, please click here to access to knowledge base articles on managing cutaways.
Will all copies be the same price as original? Thank You
Hi,is there a list of cars? Cheers
Interested
Part 2 RP $14.99
Part 3 onwards RP $24.99
I’m interested in collecting these and learning about the history of Australians motor companies, just wondering how much and how to get them.
Corey check your local newsagency.
Hi, how can we get them please, I have a news agency my customers keep asking me every day about them. Thanks
Vivian, you’d access then from your magazine distributor, Are Direct.
I have been trying to purchase these packs
from my local newsagent but every time I go there they haven’t got them. I really want these
for my grandson is there anything you can do
Can buy on line
Michael ask your local newsagent to order it in for you.
When will info of future releases after issue 12 be released?
Mark I think the pub fishers goal is every 2 weeks. It’s in their control, not retailers.
I want to buy 2 sets
Issue 1 by 33 delivered 5 short
Issue 2 by 19
Issue 3 by 8
Issue 4 by 5
All sold out and no returns.
Normally ARE would have increased supply rather than cut.
I now have 1 putaway.
I could of had far more putaways however the problem is they all wanted to select on the model involved.
i.e. Valiant the issue 2 I got firmly told this is wog car and I am not interested. I have also had equivalent comments about other issues. They all want to select on the model
I have tried twice to use AREs computer to order extras and it refuses to accept orders or more bluntly doe not compute.
When one looks the behavior here of the publisher it leaves a very full taste in ones mouth.
We now advise customers to order direct for the publisher using there subscription in the magazine and this involves buying all issues as long as the publisher gets a timely supply, or sufficient supply into this country. I point out that timely supply or issue supply (previous experience) from Part Works is not a guaranteed thing.
A positive note is it does show there is a large demand out there for the right collectibles.
How many cars in the list of cars and what are they please
They plan 60 cars in the collection at the moment. There is not a list, sorry.
Don’t but these models. I went to my newsagent to pick up the latest model Valiant and was told sorry did not get a full shipment and they are on back order….WHAT!!!! I knew this would happen, I am pissed, if the supplier could not fill the orders they should not have a shortage. The news agent said ‘Come back in 2 weeks they may come in!! Well if the model is not in then and I miss out then I will insist on a refund on the ones I have they can stick the models up where the sun don”t shine. What pisses me off most I was one of the first to place a fortnightly order on the newsagents list.
Welcome to the broken magazine supply model Laurie. This is exactly why we do not offer a partwork putaway service to our customers because the supply is so unreliable that it will always end up short, and the retailer is the one who ends up looking bad. And, it will continue to get worse as the collection continues.
If you want the collection, best to subscribe directly and save you and the retailer the angst.
Don’t listen to bitter and twisted Glenn Laurie. They system is not perfect not by a long stretch but it works usually or eventually. Your local newsagent needs your support.
David, not at all bitter and twisted. Just astute enough to understand the magazine system is irreparably broken and we are doing more damage to our business by flogging that dead horse and giving customers false hope.
By now newsagents should have well and truly migrated away from relying on print to bring customers in. Customers are not interested in waiting on “usually” or “eventually” with no guarantee. If we can’t supply them now then they will lose interest and it is our name that is mud.
If you truly want to look after a customers partwork requirements – the best you can do by them is send them online.
Repeat to yourself every day – “Print product is worthless”, and maybe you will come out the other side.
Just wondering how I can order these Australian cars magazine please, the news agency can’t supply is there another outlet to try.
Shayne,
posting this I do with disgust because of the complete lack of respect for Newsagents and the fucked up supply I have received. Please see link below.
https://australiancarcollection.com.au/