The Kyoto range of diaries from Collins Debden is selling well in this week of the Copenhagen climate talks. We have them well displayed to connect with the extensive news coverage of the climate talks.
Given the carbon offset message on the cover, this range also connects with the Emissions Trading Scheme news which has dominated news here in Australia in recent weeks.
The Kyoto range is an excellent opportunity for newsagents to do something different with this range of diaries. By embracing the opportunity, we can drive extra business.
I often hear newsagents talking about deals – they want great deals, as if price is all that matters in the equation. Sometimes, the best ‘deals’ are sitting on the floors of our shops and waiting for us to see the opportunity and engage. The Kyoto diary range is one such opportunity. We have purchased the stock at a good price – not a brilliant price but a good price. Moving them faster creates the ‘deal’ many are chasing.
Treating the Kyoto range as any other diary right now is blocking access to better sales.