We are promoting the Christmas edition of the Australian Women’s Weekly at the counter this weekend – from yesterday. Sales continue to be strong for this issue as we had three days spare at our premium counter position. Selecting AWW was a no brainer based on the sales performance of the issue. We kept a selection of marketing collateral for exactly this opportunity.
The other key titles we want to promote this weekend Better Homes & Gardens, Prevention, Dolly, Cosmopolitan and Family Circle all have good positioning elsewhere. AWW had come from its front of shop display earlier this week.
Our display and similar displays in other newsagencies are an example of the difference between newsagent support for magazines and the support from supermarkets and other retailers. Here we are well into the on-sale and we are working the title. We are doing this because we are specialists. Most other retailers would only do this if required because of commercial terms between their head office and the publisher.