The snow globes and magnetic wooden Christmas ornaments are selling like hot cakes. Given their location only at the sales counter, they are purchased on impulse when finalising the sale. Adding between $1.95 and $5.95 to a sale is a terrific bonus in a newsagency. That said, in most cases we sell more than one in a sale. These items not only extend the value of the basket, they also improve overall sale margin thanks to good buying. Our margin is above 50%.
The snow globes and magnetic wooden Christmas ornaments are located at the counter without competing products nearby. It is important that customers can see counter offers, understand what they are and know the price right away.