Crazy Bones were popular ten years ago. The first I knew they were back in was when we kept turning people away who were asking for them. Now we have stock and they’re selling like, well, crazy. We have them at the counter – they are an excellent impulse product, driving better margin sales. Now if only we had a heads up on the next fad. Better still, if only we could schedule these to fit with our overall marketing calendar. No matter, we are in on the Crazy Bones fad today and enjoying the sales ride.
The cross category opportunity is to have these displayed next to K-Zone and other magazines which would appeal to the Crazy Bones fan.
Even though only popular for a ‘season’ Crazy Bones fit our habit based product criteria – these are products people will return to purchase again and again through the duration of the season. Maintaining stock is important.
had enquiries about crazy bones. Where do they come from.
off topic but is anyone else experiencing a delay in there magazine deliveries it is now 6am and still no stock has turned up .
GNS.
Mark, what do the Crazy Bones retail at?
i still have my crazy bones from ages ago.