Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Christmas ornament market strong

Mark Fletcher
December 24th, 2009 · No Comments

ornaments.JPGWe were fortunate to pick up some Hallmark Christmas Ornaments last week.  These are usually sold at Target stores.  The reaction from customers has been amazing.  What has been most interesting is the strong word of mouth.  Within a day of us putting up our display we had customers coming on asking for the ornaments – having been told about the range by a friend.  Most sales involve at least two ornaments and several other items.

The trial this year encourages us to build a strong collectible ornament story for Christmas 2010.

I like ornaments as a category because they are habit based.  They fit with calendars, diaries and many other items we sell in our newsagencies.


Category: Gifts · Newsagency opportunities

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