Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Success with special interest BSA motorcycle magazine

Mark Fletcher
December 24th, 2009 · No Comments

scrapbook_bsa_magazine.JPGThe Scrapbook Series: BSA demonstrates the importance of special interest titles to our businesses.  We have achieved a 66% sell-through in three weeks.  For a $20 title this is good.  I knew it would sell well based on sales of classic motorcycle titles.  The challenge is getting the right special interest titles which fit with successful categories.  the scale out algorithms used by magazine distributors don’t always work.  I am sure there are titles in their mix which I could sell and which their systems don’t flag for us.  There needs to be a way I can easily select new titles without running the risk of  opening the floodgates for titles which will not sell.

This is a problem with the push magazine distribution system.  Those of us newsagents who want to be magazine specialists cannot create the businesses we want.

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Category: magazines

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