Discounting calendars 75%

Myer in Melbourne discounted their 2010 calendars by 75% three days ago (December 30).  They clearly want to quit the category quickly.

We have stocked our business with calendars to keep us going well into February.  Based on previous year’s of experience we will sell plenty of calendars through this time and mainly at 50% off retail.  A couple of my stores are only discounting at 25% – we choose the discount level based on demand and competition nearby.

Moves like this by Myer present smaller retailers like us with excellent opportunities.  Calendar sales after January 1 are easier to achieve.  Just like boxed card sales are right now – with so few retailers in the space range is more important than price as long as it is fair for the time of year.