It’s a week since Christmas and boxed Christmas cards are still selling well. With most other retailers now out of this space and having a good range we are the local go-to place in the four shopping centres in which we have boxed Christmas cards.
We’re at 50% off and are achieving slightly above 50% margin on sales.
Based on experience and current stock levels, we feel that we have another week of good sales left before we quit the remnants at a deeper discount.
We have found that boxed cards work well when you mix the range from mainstream card suppliers with specialists (like Cardpac) in the field. Our most successful outlet displays the range on tables and not in the card company stands. This makes shopping easier for the power shoppers. We go out in late September / early October.
Sales have grown every year.
Boxed Christmas cards should work anywhere.