With the increase in the range of titled air freighted in and therefore duplication of titles on our shelves, I am concerned about the cost to newsagents. My concerns are for an overall softer sell through from the larger collective stock holding, the cost of increased space commitment to a title and the challenges with controlling supply.
This is something I plan to look at over the next few weeks in a number of newsagencies. Anecdotal evidence I have seen so far suggests that with some titles, the air freighted issues are impacting the sales on regular issues without the supply quantity of regular issues being reduced to suit.